Smartly illuminated, this large-scale island exhibit is an example of creative booth design. Above the exhibit a large circular hanging structure complete with logo amplifies the reach of the brand far beyond the exhibit space. A combination of fabric graphics and laminate paneling create a natural wood and brick look, helping create a more homelike feel. The monitor mount placed near the seating area offers attendees the opportunity to relax and learn about the brand in a more intimate and comfortable setting. Finally, the elegantly branded counter in the foreground of the design serves as a reception area for guest and the other counter spaces are used for both storage and product display.