This sweeping 20' x 60' island custom trade show exhibit balances visual flair with functionality. Large hanging signs sets the tone of the exhibit and broadcasts the brand across the show floor. Strategically positioned custom-built bookshelves topped with fabric canopies serve as product displays and a large fabric graphic book models the brand's product to attendees on the show. Capping off the space, a backwall equipped with a multimedia functions as an attendee engagement station where booth staffers can educate visitors on products and services.