| Client's Comments | "Nimlok Milwaukee were extremely creative and easy to work with. Our close relationship with Nimlok Milwaukee was invaluable in helping us design the custom trade show exhibit we envisioned." |
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Design Challenge
Promega is a global leader in providing innovative solutions and technical support to life scientists in academic, industrial and government settings. For their 2016 trade show program, Promega’s marketing team decided to take a more relationship-centered approach with prospects on the show floor and needed an exhibit to support private consultations. Promega also wanted to display one of their larger instruments in-booth to show visitors their capabilities.
Design Solution
Promega partnered with Nimlok Milwaukee to design and build a 20’ x 30’ custom island exhibit. To create a friendly and welcoming atmosphere, Nimlok Milwaukee designed a “candy shop” themed exhibit complete with an awning and fabric graphics designed to replicate a brick façade. Consultation areas were placed inside the exhibit space so booth staffers could have intimate one-on-one conversations with visitors and build relationships on the show floor. Finally, a “backroom” was added to the exhibit and housed a large instrument and monitors to demonstrate how the displayed instrument worked. Promega’s exhibit helped their staff build valuable relationships with prospects while also communicating their capabilities to passersby.