This 20' x 20' reconfigurable custom modular trade show exhibit can reconfigure to fit into a 10' x 20' space. The 20' X 20' configuration features three primary structure and a collection of accent counters and components. All structures are built using aluminum extrusions, push-fit fabric graphics and laminate accent panels. Arching fabric canopies provide a visual flair while discretely housing spot lighting and brand signage. The 10' x 20' configuration uses a diverse array of design components to both engage and educate attendees on the show floor. The backwall of the exhibit features boldly branded fabric graphics illuminated by overhead track lighting to enhance messaging. Two free-standing attendee engagment stations create additional space for messaging while foreground serve as perfect product display and marketing collateral storage spaces.