Capture's slogan is "make every interaction count", Nimlok believes this is true for trade shows as well. In order to make every interaction count in this booth, Nimlok created a comfortable space for visitors to discuss their needs with Capture. The backwall is a modified hybrid pro kit that can be reconfigured for other sized spaces, making this booth a better value. Incorporating a backlit element draws attention to the main branding of the company.